If your brand is not listed here, feel free to leave a comment on the most recent post with a link to your brand. For more about how to get added, please see the About page.

For information regarding why a company may not be included in the list, how vegan and cruelty-free is determined, and other similar information, please take a look at our disclaimer. Brands that we may receive a commission from if you purchase using our link are marked with either an *, , or both.

What does Cruelty-Free mean? Well, it means very little. The FDA makes such a great point. Even if a brand is able to say, “We don’t test on animals,” that doesn’t mean past ingredients weren’t tested on animals. Basically, a brand knows that the raw materials won’t harm you because the material in the past was ALREADY TESTED ON ANIMALS. That’s why so many brands are able to say not tested on animals. Essentially a loop hole. Pretty sad to think about. That specific eye shadow palette wasn’t tested on animals, but in the past the raw materials were tested on animals, and they already know it’s ok, so they don’t need to test it on them. Telling a brand to go cruelty-free means SO LITTLE. If they already tested, they already know. Which means the thought of the brands “caring about animal rights,” is an absolute load of malarkey. And a marketing ploy.

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A B C D E F G H I J K L M N O P Q R S T U V W X Z

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241 CosmeticsNEWIndieCruelty-Free
3ceMid-range
3inaMid-rangeCruelty-Free, Vegan
A
About Face 10% OFFIndieCruelty-Free, Vegan
Ace Beaute REBRANDINGIndieCruelty-Free
Adept CosmeticsIndieCruelty-Free, Vegan
Alamar CosmeticsIndieCruelty-Free
Alima Pure15% OFFMid-rangeCruelty-Free, Mostly Vegan
AllevenHigh-end
AlmayDrugstoreCruelty-Free
Alter EgoIndieCruelty-Free
Amazing Cosmetics$10 OFFIndie
Ami ColeNEWIndieCruelty-Free, Vegan
AmorusNEWDrugstoreCruelty-Free, Vegan Options
AmuseMid-range
AnahruIndie
Anastasia Beverly HillsHigh-endCruelty-Free
Anna SuiMid-range
ArdellDrugstore
Armani BeautyHigh-end
Armee CosmeticsNEWMid-range
Artist CoutureInfluencerCruelty-Free, Mostly Vegan
ArtistBoxxxNEWIndieCruelty-Free, Vegan
Ashlee CosmeticsDrugstoreCruelty-Free
Ashunta Sheriff BeautyIndieCruelty-Free, Vegan
Au NaturaleIndieCruelty-Free, Vegan
Auraline BeautyIndieCruelty-Free, Vegan Options
AuricInfluencerCruelty-Free, Vegan Options
AxiologyMid-rangeCruelty-Free, Vegan
B
Bana CosmeticsNEWMid-range
Banila CoAsian
Bare Minerals$10 OFFMid-rangeCruelty-Free
Barry M$5 OFFDrugstoreCruelty-Free, Vegan
Base BlueMid-rangeCruelty-Free
BasmaIndieCruelty-Free, Vegan
BBB LondonMid-rangeCruelty-Free, Mostly Vegan
Beautiful Shellz CosmeticsNEWIndieCruelty-Free
Beauty BlenderMid-range
Beauty Creations CosmeticsIndieCruelty-Free
BeBella CosmeticsDrugstore
BECCA Cosmetics (now on Smashbox.com)Mid-rangeCruelty-Free
BellabeautebarNEWIndie
Bellapierre CosmeticsMid-rangeCruelty-Free, Vegan Options
Benefit CosmeticsMid-rangeCruelty-Free
Besame CosmeticsIndieCruelty-Free, Vegan Options
BH Cosmetics$10 OFFIndieCruelty-Free, Vegan Options
Billion Dollar BeautyMid-rangeCruelty-Free, Vegan
Bitter Lace BeautyNEWIndieCruelty-Free, Vegan
BK BeautyNEWInfluencer
Black MonsterAsian
Black Moon CosmeticsIndieCruelty-Free, Vegan
Black RadianceIndieCruelty-Free
Black UpMid-range
BLK/OPLNEWIndieCruelty-Free
Blue Diamond CoutureCLOSEDIndie
BodyographyMid-rangeCruelty-Free, Vegan Options
Bolive BeautyIndie
Burt’s BeesDrugstoreCruelty-Free
Butter LondonMid-rangeCruelty-Free, Mostly Vegan
ButterSkyIndieCruelty-Free, Vegan
BuxomMid-rangeCruelty-Free
By TerryHigh-end
ByAppleDrugstore
C
CalirayNEWMid-rangeCruelty-Free, Mostly Vegan
CanmakeAsian
CatriceDrugstoreCruelty-Free
ChantecailleHigh-endCruelty-Free, Vegan
Chaotic CosmeticsNEWIndie
Charlotte TilburyHigh-endCruelty-Free, Vegan Options
Ciate LondonMid-rangeCruelty-Free, Vegan
Ciele CosmeticsNEWMid-rangeCruelty-Free
Cinema SecretsMid-rangeCruelty-Free, Vegan Options
ClarinsHigh-endCruelty-Free, Vegan
Cle CosmeticsNEWMid-rangeCruelty-Free, Vegan
CliniqueMid-range
Clover by CloveIndieCruelty-Free, Vegan
Code8HIATUSMid-rangeCruelty-Free
Coloured RaineIndieCruelty-Free, Mostly Vegan
ColourPopIndieCruelty-Free, Mostly Vegan
Copacetic CosmeticsIndieCruelty-Free, Vegan
CoringcoK-Beauty
Cosmic BrushesIndieCruelty-Free, Vegan
CoverFXMid-rangeCruelty-Free, Vegan
Cover GirlDrugstoreCruelty-Free
Crown BrushIndieVegan
Curst CosmeticsIndieCruelty-Free, Vegan
D
Danessa Myricks BeautyMid-rangeCruelty-Free, Vegan
Daniel SandlerHigh-endCruelty-Free
DasiqueMid-range
De’LanciNEWAsian
Dear DahliaHigh-endCruelty-Free, Vegan
Deborah CosmeticsIndieCruelty-Free, Vegan
Deborah MilanoMid-rangeCruelty-Free
Deck of ScarletIndieCruelty-Free, Vegan
DecorteHigh-end
Delilah CosmeticsHigh-endCruelty-Free, Vegan
DepixymIndieCruelty-Free, Vegan
DermaBlendMid-rangeCruelty-Free, Vegan Options
Destinee BeautyNEWIndie
Diego Dalla PalmaMid-range
Dieverune CosmeticsNEWIndie
DiorHigh-endCruelty-Free
D.J.V. MiarayDrugstore
Doll BeautyIndie
Dominique CosmeticsInfluencer
Doris MichaelsIndie
Dose of ColorsIndieCruelty-Free, Mostly Vegan
DoucceMid-rangeCruelty-Free
Douglas CosmeticsMid-rangeCruelty-Free
Dula CosmeticsNEWIndie
Dr. HauschkaMid-rangeCruelty-Free, Vegan
Dragun Beauty (hiatus)InfluencerCruelty-Free, Vegan
Dramatique Boutique (hiatus)InfluencerCruelty-Free, Vegan
Dr. LippDrugstoreCruelty-Free
Dr. Paw PawDrugstoreCruelty-Free, Mostly Vegan
DuWop CosmeticsMid-rangeCruelty-Free

E
EcobrowMid-range
Edge BeautyIndieCruelty-Free, Vegan
Elcie Cosmetics$5 OFFIndie
E.l.f CosmeticsDrugstoreCruelty-Free
ElaluzNEWMid-rangeCruelty-Free
Eleman BeautyNEWMid-rangeCruelty-Free, Vegan
ElishaCoyAsian
Elizabeth ArdenHigh-endCruelty-Free
Elizabeth MottIndieCruelty-Free
Ellis FaasHigh-endCruelty-Free
EloiseNEWIndieCruelty-Free, Vegan
Em CosmeticsInfluencerCruelty-Free, Mostly Vegan
Endangered CosmeticsNEWIndieCruelty-Free, Vegan
Ensley ReignNEWIndie
Ere PerezMid-rangeCruelty-Free, Mostly Vegan
ErborianMid-range
EspoirK-Beauty
Essence10% OFFDrugstore
Estee LauderHigh-endCruelty-Free
EtudeMid-range
EverMid-rangeCruelty-Free
EX1Mid-rangeCruelty-Free
ExaMid-rangeCruelty-Free
Eye of HorusNEWMid-rangeCruelty-Free, Mostly Vegan
EyekoMid-rangeCruelty-Free, Vegan Options
Eyes are the StoryIndie
F
Face StockholmMid-rangeCruelty-Free
Fairydrops (temporarily beautylish)Mid-range
Fantasy CosmeticaNEWIndie
Fashion FairNEWMid-range
Feral CosmeticsIndieCruelty-Free, Vegan
Finding FerdinandNEWIndieCruelty-Free, Vegan
Fitglow BeautyNEWMid-rangeCruelty-Free, Vegan
Florence by MillsCelebrityCruelty-Free, Vegan
Flower BeautyCelebrityCruelty-Free, Vegan
Flower KnowsIndieCruelty-Free
Freck BeautyMid-rangeCruelty-Free, Vegan
Fruit CosmeticsIndieCruelty-Free
Fudge BeautyHigh-endCruelty-Free
G
Game BeautyIndieCruelty-Free
Gee BeautyIndieCruelty-Free
Genie BeautyIndieCruelty-Free
GeologieIndieCruelty-Free, Vegan
Gerard CosmeticsIndieCruelty-Free
Girly WorldIndieCruelty-Free
Give Me GlowIndieCruelty-Free, Vegan
GivenchyHigh-end
Glam ShopNEWIndieCruelty-Free
GlamiaraIndie
Glaminatrix CosmeticsIndieCruelty-Free, Vegan
GlamliteIndieCruelty-Free, Vegan
Glisten CosmeticsIndieCruelty-Free, Vegan
Gloss GodsNEWIndieCruelty-Free, Vegan
Glowing with KCNEWIndieCruelty-Free, Vegan
GoPlay CosmeticsIndieCruelty-Free, Vegan
Gourmande GirlsNEWIndieCruelty-Free
Grande CosmeticsIndieCruelty-Free
Green PeopleMid-rangeCruelty-Free
Gucci BeautyHigh-end
GXVECelebrityCruelty-Free, Vegan
H
Half CakedNEWIndieCruelty-Free, Vegan
Half MagicIndieCruelty-Free, Vegan
Han Skincare CosmeticsNEWMid-rangeCruelty-Free, Vegan
Hank & HenryMid-rangeCruelty-Free, Vegan
Haus LabsCelebrityCruelty-Free, Vegan
HD BrowsHigh-end
Hey HoneyMid-rangeCruelty-Free
Hipdot (ULTA)Mid-rangeCruelty-Free, Vegan
Holika HolikaMid-range
Honest BeautyCelebrity
Hot Coco CosmeticsNEW CLOSEDIndie
HourglassHigh-endCruelty-Free, Vegan Options
Huda BeautyInfluencerCruelty-Free, Vegan Options
Hynt BeautyIndieCruelty-Free, Mostly Vegan
I
Iconic LondonHigh-endCruelty-Free, Vegan Options
Iero BeautyMid-rangeCruelty-Free, Vegan
Il MakiageIndieVegan Options
Ilia CosmeticsMid-rangeCruelty-Free
IllamasquaHigh-endCruelty-Free, Vegan
I’m MemeMid-range
Im’unnyAsian
InglotIndieCruelty-Free, Vegan
iNNBEAUTYIndieCruelty-Free, Vegan
InnisfreeDrugstore
InuwetMid-rangeCruelty-Free, Vegan
IsamayaHigh-endCruelty-Free, Mostly Vegan
IT CosmeticsMid-rangeCruelty-Free
Laura Geller
J
J.CatDrugstoreCruelty-Free
Jaclyn CosmeticsCLOSEDInfluencerCruelty-Free
Jacy CosmeticsNEWIndie
Jade CosmeticsIndie
Jahlia J CosmeticsCLOSEDIndie
Jane IredaleHigh-endCruelty-Free, Vegan Options
Jason WuMid-range
Javin de SeoulNEWAsian
Jecca BlacMid-rangeCruelty-Free, Vegan
Jelliwink CosmeticsNEWIndieCruelty-Free, Vegan
Jennifer StarkisIndieCruelty-Free, Vegan
Jillian DempseyMid-range
Joah BeautyIndieCruelty-Free
Josie MaranMid-rangeVegan Options
JouerMid-rangeCruelty-Free, Vegan Options
JTwoMTwoNEWAsian
Juice BeautyMid-rangeCruelty-Free
Jung Saem MoolNEWAsianCruelty-Free, Vegan
Juvia’s PlaceIndieCruelty-Free, Mostly Vegan
K
K-PaletteAsian
K7LIndie
KailijumeiAsianCruelty-Free
Kaja BeautyNEWAsianCruelty-Free
KaleidosIndieCruelty-Free, Vegan
KVD Vegan Beauty*Mid-rangeCruelty-Free, Vegan
Karla CosmeticsNEWIndieCruelty-Free, Vegan
KaradiumAsian
Kash BeautyNEWInfluencerCruelty-Free
Kevyn Aucoin BeautyMid-range
Kiko MilanoDrugstoreCruelty-Free, Vegan Options
Kimchi ChicCelebrityCruelty-Free, Mostly Vegan
Kiss MeAsian
Kjaer WeissMid-rangeCruelty-Free, Mostly Vegan
Klarity CosmeticsNEWIndieCruelty-Free, Vegan
Koh Gen DoHigh-end
Kol CosmeticsIndieCruelty-Free, Vegan
Kosas CosmeticsMid-rangeCruelty-Free
Kraken Cosmetics updated linkIndieCruelty-Free, Vegan
Kroma MakeupIndie
Kryptein CosmeticsNEWIndie
KulfiAsianCruelty-Free, Vegan
Kylie CosmeticsInfluencerCruelty-Free, Vegan
L
La Bella DonnaMid-range
La Bouche RougeNEWHigh-endCruelty-Free, Vegan
LA GirlDrugstoreCruelty-Free, Vegan
La MerHigh-end
LA SplashDrugstoreVegan Options
LaLa Bella CosmeticsNEWIndie
Lamel CosmeticsIndieCruelty-Free
Lamik CosmeticsNEWMid-range
LancomeHigh-end
LanolipsMid-rangeCruelty-Free
Lash StarNEWMid-range
Lashed by BFIndie
Laura Geller®*Mid-rangeCruelty-Free, Partly Vegan
Laura MercierMid-rangeCruelty-Free
LawlessMid-rangeCruelty-Free
LEQA CosmeticsNEWIndieCruelty-Free, Vegan
Lethal CosmeticsIndieCruelty-Free, Vegan
Lilly LashesMid-range
Lime CrimeIndieCruelty-Free, Vegan
Linda Hallberg CosmeticsHigh-end
Lip PuckersNEWIndie
Lip.LabNEWMid-rangeCruelty-Free, Vegan
Lipstick QueenMid-range
Live TintedNEWInfluencerCruelty-Free, Vegan
Lock ColorDrugstore
Lois CosmeticshiatusIndieCruelty-Free, Vegan
LoracMid-range
Lord & BerryHigh-endCruelty-Free, Mostly Vegan
L’OrealDrugstoreCruelty-Free
Lottie LondonDrugstoreCruelty-Free, Mostly Vegan
Love Craft BeautyIndieCruelty-Free
Love Luxe BeautyCLOSEDIndieCruelty-Free
Lucky ChickNEWIndieCruelty-Free, Vegan
Luk BeautifoodIndieCruelty-Free, Mostly Vegan
Luka CosmeticsIndieCruelty-Free, Vegan
LumeneHigh-endCruelty-Free, Vegan
LuminessMid-range
Luna MagicDrug StoreCruelty-Free
Lunar BeautyInfluencerCruelty-Free, Vegan
Lunatick LabsIndieCruelty-Free, Vegan
Lustful KissesIndie
LYS BeautyMid-rangeCruelty-Free, Vegan
M
MAC CosmeticsMid-rangeCruelty-Free
Madame Gabriela BeautyHigh-endCruelty-Free
MaelysHigh-endCruelty-Free
Make Up for EverMid-range
Makeup a MurderIndie
Makeup by MarioMid-rangeCruelty-Free
Malagna CosmeticsCLOSEDIndie
Mango PeopleNEWIndieCruelty-Free, Vegan
Martine CosmeticsIndieCruelty-Free
MavalaMid-range
Max FactorDrugstore
MaybellineDrugstoreCruelty-Free
Me Cosmetics NEWIndieCruelty-Free, Vegan
MehronDrugstore
Mellow CosmeticsMid-rangeCruelty-Free, Vegan
Meloway$10 OFFMid-rangeCruelty-Free, Vegan
Melt CosmeticsMid-rangeCruelty-Free, Mostly Vegan
MenagerieIndieCruelty-Free, Vegan Options
MenajiHigh-end
MentedIndieCruelty-Free, Vegan
MeritMid-rangeCruelty-Free, Vegan
Merle NormanMid-rangeCruelty-Free
MerzyDrugstore
MiinachiCLOSEDIndie
MilaniDrugstoreCruelty-Free, Mostly Vegan
MILKIndieCruelty-Free, Vegan
Millie D. CosmeticsIndie
Mineral FusionMid-rangeCruelty-Free
Mirabella Beauty *Drugstore
MisslynMid-rangeCruelty-Free
Mocking Bird BeautyUPDATEDIndieCruelty-Free
ModelcoMid-rangeCruelty-Free, Vegan
MoonplayIndieCruelty-Free, Vegan
MoonshotDrugstore
MorpheDrugstoreCruelty-Free, Vegan Options
MUA Makeup AcademyDrugstoreCruelty-Free, Vegan
My Little Mascara ClubMid-rangeCruelty-Free, Vegan
N
N°7Drugstore
NablaIndieCruelty-Free, Mostly Vegan
Nache CosmeticsIndie
Narcisse Beauty SecretNEWMid-rangeCruelty-Free
Narrative CosmeticsMid-rangeCruelty-Free, Vegan
NARS CosmeticsHigh-end
Natasha DanonaHigh-endCruelty-Free, Partly Vegan
Nature RepublicNEWMid-range
Netty BirdIndieCruelty-Free
NickaKNEWDrugstore
NimoneIndieCruelty-Free
NomadIndieCruelty-Free
Nosta BeautyNEWIndieCruelty-Free, Vegan
NotyceNEWIndieCruelty-Free
NudeStixIndieCruelty-Free
NYX Professional MakeupDrugstoreCruelty-Free

O
OC BeautyNEWIndie
Oden’s EyeIndieCruelty-Free, Vegan Options
OFRA CosmeticsMid-rangeCruelty-Free
OgeeHigh-EndCruelty-Free, Vegan
Omoge CosmeticsIndie
One/SizeInfluencerCruelty-Free, Vegan
OPV BeautyIndie
Orbal CosmeticsNEWIndieCruelty-Free, Vegan
OrbisAsian
OrceHigh-endCruelty-Free
Osmosis BeautyMid-rangeCruelty-Free, Vegan
Our DarlingIndie
P
P LouiseIndie
PacificaMid-rangeCruelty-Free, Vegan
Paint GlowDrugstore
Palladio BeautyDrugstoreCruelty-Free, Vegan
Pariah House CosmeticsNEWIndieCruelty-Free, Vegan
Pat McGrath LabsHigh-endCruelty-Free
Patricia de Leon CosmeticsNEWCelebrityCruelty-Free, Vegan
Patrick TaHigh-endCruelty-Free
Paul and Joe BeautyMid-range
Peaches & CreamAsian
Perfect DiaryAsian
PeriperaAsian
PersonaIndieCruelty-Free
Petite ‘n PrettyDrugstoreCruelty-Free, Mostly Vegan
Physicians FormulaDrugstoreCruelty-Free
Pinch of ColourMid-range
Pink Dust CosmeticsNEWIndie
Pinky RoseIndieCruelty-Free
Pixi BeautyDrugstoreCruelty-Free
Plume ScienceHigh-endCruelty-Free, Vegan Options
PopaglossIndieCruelty-Free, Vegan
Poppi CosmeticsIndieCruelty-Free
PoshmellowIndieCruelty-Free
PoundcakeNEWIndieCruelty-Free, Vegan
Prada BeautyHigh-endCruelty-Free
Pretty SkinAsian
Project LipIndie
ProluxDrugstore
Psychotic CosmeticsIndieCruelty-Free, Vegan
Pupa MilanoMid-rangeCruelty-Free
PUR CosmeticsMid-rangeCruelty-Free, Mostly Vegan
Pure CosmeticsMid-range
PurlisseCelebrityCruelty-Free, Vegan
Q
Qing Beauty ShopIndie
Queen MusiaIndieCruelty-Free, Vegan
Queen TarziNEWHigh-endCruelty-Free
R
Rapid LashHigh-range
Rare BeautyMid-rangeCruelty-Free, Vegan
RCMAHigh-endCruelty-Free, Mostly Vegan
Red Apple LipstickMid-rangeCruelty-Free, Vegan
RevitalashHigh-endCruelty-Free
RevlonDrugstoreCruelty-Free
Revolution BeautyDrugstoreCruelty-Free, Mostly Vegan
Rituel de FilleIndieCruelty-Free
RMKHigh-end
RMS BeautyHigh-endCruelty-Free
RodialHigh-endCruelty-Free, Mostly Vegan
RoenIndieCruelty-Free, Vegan
RousHeIndieCruelty-Free
Ruby KissesIndie
Ruby May CosmeticsIndieCruelty-Free, Vegan Options
S
SaieIndieCruelty-Free
Sample BeautyIndieCruelty-Free, Vegan Options
Shared PlanetCLOSEDIndieCruelty-Free, Vegan
She CosmeticsIndie
SheGlamAsianCruelty-Free, Mostly Vegan
Shine by SDIndieCruelty-Free, Vegan
ShinoleAsian
ShiseidoHigh-end
Shroud CosmeticsIndieCruelty-Free, Vegan
Shy GirlIndieCruelty-Free
SianIndieCruelty-Free
Sigma BeautyMid-rangeCruelty-Free, Vegan Options
Siia CosmeticsAsianCruelty-Free
Simply Posh Cosmetics NEWIndie
Sinart NEW Support UkraineDrugstoreCruelty-Free, Vegan
Sleek BeautyDrugstoreCruelty-Free
SmashboxMid-rangeCruelty-Free
Son & ParkAsian
SormeIndie
SosheIndieCruelty-Free
SOSUInfluencerCruelty-Free
SpectrumIndieCruelty-Free, Vegan
Spooky Girl CosmeticsNEWIndieCruelty-Free, Vegan
St. RenaisIndieCruelty-Free, Vegan
Stila CosmeticsMid-rangeCruelty-Free
Studio 10 BeautyHigh-endCruelty-Free, Vegan Options
Studio GearDrugstore
Sugar DrizzleIndieCruelty-Free, Vegan
SugarpillIndieCruelty-Free, Vegan Options
SurepiDrugstore
Surratt BeautyHigh-endCruelty-Free, Mostly Vegan
SUVAIndieCruelty-Free, Vegan Options
Suzanne SomersCelebrityCruelty-Free
Sydney GraceIndieCruelty-Free, Mostly Vegan
T
TalikaHigh-end
Tantor CosmeticsIndieCruelty-Free, Vegan
TarteMid-rangeCruelty-Free, Vegan
TatchaNEWMid-rangeCruelty-Free, Vegan Options
TemptuMid-rangeCruelty-Free, Vegan
Terra MoonsIndieCruelty-Free, Mostly Vegan
The BalmMid-rangeCruelty-Free
The Culture CosmeticsNEWIndieCruelty-Free, Vegan
The OrdinaryDrugstoreCruelty-Free
The Pastel Roses UPDATEDIndieCruelty-Free, Vegan
Thim BeautyMid-range
Tinte CosmeticsNEWIndie
TIGI BeautyMid-range
Tom FordHigh-end
Tony MolyMid-rangeCruelty-Free, Vegan Options
Too Cool for SchoolMid-rangeCruelty-Free
Too FacedMid-rangeCruelty-Free, Vegan Options
Tower 28Mid-rangeCruelty-Free, Vegan
Trixie CosmeticsCelebrityCruelty-Free, Vegan Options
Twenty/Twenty BeautyMid-rangeCruelty-Free, Vegan
U
Ultimate FaceIndieCruelty-Free, Vegan
Undone BeautyIndieCruelty-Free, Mostly Vegan
Unearthly Cosmetics (prev. Alien Cosmetics)Indie
Unicorn CosmeticsIndieCruelty-Free, Vegan Options
Unicorn GlowDrugstoreCruelty-Free
UnleashiaMid-range
Unparalleled BeautyNEWIndieCruelty-Free
UOMAIndieCruelty-Free
Urban DecayMid-rangeCruelty-Free, Vegan Options
Urka BeautyIndie
V
Valde BeautyHigh-endCruelty-Free, Vegan
Vani CosmeticsIndieCruelty-Free, Vegan
Vanity Face CosmeticsCLOSEDIndie
VDL CosmeticsMid-range
Victoria BeckhamCelebrityCruelty-Free, Vegan Options
Violet VossHigh-endCruelty-Free
ViseartHigh-endCruelty-Free, Vegan Options
VOODOO MakeupIndieCruelty-Free, Vegan
W
W7IndieCruelty-Free, Vegan Options
Wake MakeAsian
Wander BeautyMid-rangeCruelty-Free
W3ll PeopleMid-rangeCruelty-Free, Vegan
Westman AtelierHigh-endCruelty-Free, Mostly Vegan
Wet n WildDrugstoreCruelty-Free, Vegan Options
What’s Up BeautyNEWInfluencer
Wicked WidowIndieCruelty-Free, Vegan
Winky LuxIndieCruelty-Free
Winter Simone CosmeticsNEWIndie
Woosh BeautyIndieCruelty-Free
Wunder 2Mid-rangeCruelty-Free
X
xoBeautyInfluencerCruelty-Free
Y
YoungbloodMid-rangeCruelty-Free
Yves Saint LaurentHigh-endCruelty-Free
Z
ZeeseaMid-rangeCruelty-Free
Zelen’s Active ColorHigh-endCruelty-Free
Zodiac CosmeticsCLOSEDIndie
ZoevaMid-rangeCruelty-Free, Partly Vegan
ZoyaDrugstore