Affiliate Not to be confused with sponsor or partner. Affiliate banners, codes, and links are approved by the brand, but they aren’t going around talking about it. Not paid upfront. Paid if a purchase is made.
Asian The brand resides in the continent of Asia. The reason this has its only category is because people love K-Beauty and gravitate towards it.
Celebrity The person who owns the brand is a celebrity, but not an influencer. Their fame does not come from Social Media.
CLOSED The brand’s link is dead. With minimum searching and looking at socials it appears to be inactive.
Collab/Collaboration A brand and creator came together to make something. Woo hoo.
Cruelty-Free Not tested on animals. Read this disclaimer about it.
Drugstore It can be found at a drugstore, or it’s a similar price point.
Fresh Treats Newest makeup releases
High-end High quality or highly expensive.
Indie Independently owned small businesses. Usually the default category. Some brands may actually be indie, but aren’t listed there because they are well enough known or presentation comes off very corporate.
Influencer Social media famous.
Mid-range Brands you probably would find at Sephora and not at the drugstore. Brands with $20-$40 mascara usually go in this category.
Mostly Vegan All of the products are Vegan except maybe one or two products use beeswax. Using beeswax does not harm bees.
NEW The new tag means the brand is newly added to the listing. It doesn’t mean it is a new brand.
Partnership Continued sponsorship or collaboration between a brand and a creator.
Referral Link We are not directly affiliated, but we are using a referral link to receive points or a coupon when you purchase using our link. Usually indicated with a club symbol. ♣
Sponsor A brand or company that paid to have their product or service shared or spotlighted.
Sponsorship The sponsored content agreement.
Vegan No animal products were used in any of the brands products.
Vegan Options The brand’s products are not mostly vegan, but it has products that are vegan if that’s what you prefer and don’t have sensitive skin.