So, these were their items marked with new. When there are this many “new” products, I realize they are probably not all new, but since I’m not super familiar with this brand and lots of brands don’t have reviews (which is fine), it’s really just a guessing game for me. Not all new products are shown in the image because it felt like it was getting a little redundant especially because many products also had a “Formula Pura” version.
So, Formula Pura means it does not have parabens, silicones, petroleum derivatives, acrylates, nor fragrances. It is ideal for sensitive skin. Might be something I would like to try since I unfortunately have sensitive skin.
- 24ORE BROW TINT
- RED TOUCH LIPSTICK
- 24ORE BROW FIBER pencil
- FORMULA PURA EYEBROW MICROPENCIL
- FORMULA PURA ORGANIC FACE POWDER
- MASCARA LIKE A PRO WITH HYALURONIC ACID
- MASCARA 24ORE INSTANT MAXI VOLUME WITH CERAMIDES
- ORGANIC BRONZE & Blush
- MASCARA MY POWER VOLUME WATERPROOF
- FORMULA PURA ORGANIC LIP PENCIL
- FORMULA PURA ORGANIC KAJAL
- FORMULA PURA EYEBROW PENCIL
- FORMULA PURA ORGANIC EYE PENCIL
- SAFARI MAXI BRONZING POWDER MULTIEFFECT
- 24ORE PERFECT ALL-OVER CONCEALER
- FORMULA PURA FLUID MAT LIPSTICK
- EYELINER 24ORE Waterproof
- FORMULA PURA CHUBBY EYEBROW PENCIL
- 24ORE WATERPROOF EYELINER LIMITED EDITION
- EYELINER 24ORE INSTANT LINER
- 24ORE PERFECT COMPACT FOUNDATION
This post was originally written on October 2023. To our knowledge, nothing new has been released since.